In order to promote farmer clusters to fellow landowners, other countryside stakeholders, authorities, media and the public, it is useful to keep some sort of record of what you are doing. These facts can be shared and monitored over time to keep track of cluster progress and wider engagement.

  • Take photos of your events.
  • Keep records of attendees at your events (e.g. numbers; how far have they come).
  • Write a blog, article or do an interview summarising a project/survey/event and estimate the ‘reach’ of that content.
  • Start a social media account and monitor your followers/engagement.

A group visit to the local nature reserve © Peter Thompson